Our Management Team
The City Farm Industries, Inc. team is a committed group of professionals who are trailblazing the way into the re-emerging global market of industrialized hemp.
Ross Lyndon-James, Co-CEO
With over a thirty-eight year entrepreneurial business career, Ross has co-founded, funded, and developed a number of publicly traded companies globally encompassing breakthrough ferroelectric memory chip development and manufacturing, smartwatch & smart tag RFID technologies, renewable energy systems, reverse osmosis water treatment, and Imax theaters. Unlisted companies include sport & leisure apparel manufacturing and hydroponic plant cultivation. He has extensive experience in the capital markets having conducted numerous IPOs, reverse mergers, and business acquisitions in Australia, the United States, and the United Kingdom in the capacities of Co-Founder, Chairman, President, and CEO.
Matthew Rhoden, Co-CEO
In January 2018, Matthew was appointed joint CEO of RxMM Health Capital, Inc. and City Farm Industries, Inc. Matthew has worked in the marijuana industry for more than 10 years, having founded and successfully operated several cultivation and manufacturing (extraction) businesses. He has experience working with U.S. Government agencies in the medical marijuana industry and was Vice President of Medical Marijuana Collective HRC Wellness, Inc., where he learned all aspects of cultivation, dispensary management, patient care, and administrative operations, and he later established the Veterans Patient Association LLC.
Matthew has extensive expertise in all aspects of genetics, cloning, and cultivation including outdoor, indoor and greenhouse propagation, and he has worked and studied among leading botanists, PhD. horticulturists, and innovative hydroponic equipment experts.
Mark Askey, COO
Mark Askey is a successful regulatory attorney and corporate executive. He is an 8-year Navy veteran, spent 10 years in the Department of Energy Nuclear Weapons Complex, and 12 years as a regulatory attorney and senior program director in Washington, D.C. Mark has held a number of corporate officer positions including President, COO, and Senior Vice President of Operations, and has served on numerous boards of directors.
As COO, Mark will utilize his experience to run the day-to-day operations and ensure corporate milestones and objectives are met. He will work with stakeholders to answer questions and shape the way business is conducted in each project location. Mark believes in being a good community partner and will work closely with local officials and industry leaders to build a strong corporate reputation in the United States and around the World.
As COO, Mark will utilize his experience to run the day-to-day operations and ensure corporate milestones and objectives are met. He will work with stakeholders to answer questions and shape the way business is conducted in each project location. Mark believes in being a good community partner and will work closely with local officials and industry leaders to build a strong corporate reputation in the United States and around the World.
Maggie Ramirez, Senior Vice President - Community Relations
Maggie Ramirez has had a successful career as an international entrepreneur, business consultant, motivational public speaker, and as an internationally certified personal development trainer and coach by creating and facilitating trainings for individuals on a personal level to business leaders at a corporate level. She has created impact in both corporate and social platforms, and with her sales, marketing, promotions, branding, and print background, she has mastered the blueprint that has made her own businesses successful. In turn, she has transferred this model to make other businesses boom. Designing a clear and concise roadmap to compliment a company’s vision and mission while structuring focus, accountability, professionalism, and ethics, she creates foundations to have a strong team as witnessed by her work with The City Channel, the premier TV program for the city of El Monte, Ca. In 2014, Maggie was honored for her contributions there by receiving the “Woman of the Year Award” by Congresswoman Grace Napolitano and Senator Ed Hernandez. As COO of CFI, Maggie is responsible for designing and leading the team in their City Farmer Project, the Warrior Village Project, the non-profit CFI Affinity Foundation and Global Hemp Education, focusing on philanthropy and social responsibility.
Michelle Luster, Editor/Director-Hemp Education
Michelle Luster is a seasoned educator, promoter, and curriculum developer having taught both here and abroad for the past 20 years. She is a presenter at national and international conferences, and she served as assistant director in International Programs and Global Engagement and as director for International Student Life programs at the university level. In 2018, she was honored as Faculty Member of the Year.
Michelle also serves as an evaluator for the U.S. State Department Fulbright Scholar Program, and she conducts teacher trainings for domestic students as well as international visiting scholars. She is passionate about promoting multi-cultural communicative competency and enduring relationships through her work and travels. She joins RxMM as our Editor-in-Chief and will also serve as the Director of Hemp Education under City Farm Industries.
Michelle also serves as an evaluator for the U.S. State Department Fulbright Scholar Program, and she conducts teacher trainings for domestic students as well as international visiting scholars. She is passionate about promoting multi-cultural communicative competency and enduring relationships through her work and travels. She joins RxMM as our Editor-in-Chief and will also serve as the Director of Hemp Education under City Farm Industries.